RAPID RISE! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Explosive Growth! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is making waves in the Southeast Asian market. The company delivers a broad selection of home services, from domestic chores to elderly care, and has amassed a customer base exceeding one million since its inception. Notably, Ayasan has doubled its user base in the past two years and is rapidly increasing its presence across several territories in Southeast Asia.




The Southeast Asian babysitter Indonesia home services market is estimated at approximately USD 15 billion, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market growing to a $3 billion market. In this competitive market, Ayasan leverages Japanese-style high-quality services and a innovative personnel model to capture a larger market segment.

“Our strength lies in combining Japanese precision with regional knowledge with a broad pool of talent across Asia,” says Kotaro Ise, Ayasan’s visionary leader. With extensive experience at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has expanded to include over 50,000 specialized staff members.



Ayasan’s meteoric rise is fueled by an aggressive regional expansion strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also providing services in several other Asian countries. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to residential services, Ayasan has established itself in maid Jakarta corporate services, with over a thousand customers including notable companies. Recently, demand from government offices and startup companies such as FlashExpress and Gowabi has been on the rise.



“I am certain that even in the age of AI, the importance of human-centered services will continue to thrive,” asserts Ise. The company prides itself on an in-house IT engineering team and is working on an artificial intelligence integration. Furthermore, Ayasan is targeting global outreach, including worker placement overseas, positioning itself as a dominant force in Southeast Asia’s home services market.

Aiming for greater achievements, Ayasan is in discussions about collaborations with potential partners for its future expansion. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are capturing industry focus.

Company Overview
● Details about Ayasan Indonesia
● Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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